You are hereAccess to Markets
Access to Markets
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The Muskoka Foundation has developed a full circle program from order creation to receipt of funds for developing communities. This program includes a how-to for travelers to photograph and catalog products, examples of artisan write-ups and required information, a system to put those products on-line including all relevant information, an eCommerce website for selling the products called “Net Impact Crafts,” partnerships with large resellers such as eBay/World of Good (in process), and an innovative ordering and payment system using mobile phone technology that helps overcome typical order and payment receipt issues. The Foundation will also provide a training guide on how developing community artisans can tailor products to world markets, with practical advice on pricing, timing to production, order taking and payment receipts.
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We have created a highly usable sales platform and are building partnerships with large resellers and mobile phone entrepreneurs to develop small but formal on-line platforms in developing communities.
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There is also a significant benefit in cataloging and describing local crafts and items as often many of these generations old traditions are quickly dying out as youth head to cities and find jobs in manufacturing and production. Just the very act of photographing the items, describing what they are as well as telling the story of the tradition and the artisans involved is a very important task in preserving history. Furthermore, developing communities can scale up their on-line marketplace by training and including other local and regional artisans. This could lead to these improvements across multiple communities. Once travelers get adept at providing the on-line marketplace and training, this type of program can easily be run in multiple villages to leave a wake of positive and sustainable impact.
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If you enjoy looking at and purchasing local crafts and locally produced items, would like to build relationships with local artisans and help them start a business, then please contact us, and we'll help set you up! |
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